On October 1, 2015 we are hosting an executive roundtable to try and answer this broad question. along with our friends at Gainsight we are bringing together a dozen marketing and business leaders with the aim of discussing questions around the future of marketing and in the age of the customer.
Our fundamental assumption if that the relationship between the buyer and seller is forever changing. Power has shifted to the customer and they are expecting their vendors to deliver success in the form of business outcomes.
The difficult truth is that customers don’t really care about your products, they care about the results you can help them achieve. And although most companies feel they are focused on customer success, the evidence from customers themselves tells us otherwise.
This roundtable will try to address some of the following questions:
· Who should benefit from marketing?
· What marketing programs are most valuable to customers?
· How should companies organize to deliver these programs?
· What emerging capabilities will organization need to develop?