Wednesday, November 29, 2017

Value Messaging at Scale: How to Make it a Sticky Habit

L. Venkatraman, VP - Value Engineering and CIO Services, Mainstay


In my previous blog I outlined five habits of highly effective IT organizations. (Thanks for your insightful comments and suggestions, btw. Very helpful!)

But how can organizations manage to make these five habits stick? In other words, how do they make business value messaging a permanent practice? Not just for the CIO, but for all the VPs, directors and project managers across your organization.

In most organizations today, business value messaging is left to the discretion of each IT leader. It’s seen as a “style” or even an “artistic” skill that can vary wildly from one leader to the next. Some are naturally gifted in translating IT language into business language. Others feel uncomfortable outside the confines of their technical domain.

How about at your own organization: Is business value messaging a unique art -- or is it a consistent, repeatable practice? I would argue that if your IT organization wants to become a true strategic partner, you’ll need to practice business value messaging at scale. That means creating a formal business value realization program with full business alignment, rigor, repeatability and standardization. Here are five steps to get there.

1. Pick a Leader
First you need to Identify a leader to run your business value realization program. Your CIO’s chief of staff might be a good candidate for this role. Next, staff the team with someone with good business acumen and another with great communications skills. They’ll work with your IT leaders to develop standard processes and outputs across the organization.

2. Identify Sources of Business Value
Identify key projects that you know will add value to the business. These could be projects that:
·        Improve business processes (to boost efficiencies and productivity, or control costs)
·        Create new capabilities for the business (to improve competitive advantage, generate revenue or improve profitability)
·        Strengthen the foundation (to enable future growth and profitability)

Seeing each project through the lens of business value communication compels you to create business-friendly narratives, hard numbers, and visualizations that can appeal to a broad business audience across multiple channels. Consider creating a single-page “project inventory” focused on business value realization.

3. Define Use Cases and KPIs
Business leaders want to see business outcomes. So, for each project you identify, build 3-4 use cases that are expected to deliver 80% of the total benefits. Be specific. For example, explain your new customer application in terms of how its predictive analytic capabilities will boost retention and subscription renewal rates. Explain how other KPIs are impacted, such as retention costs, complaints per customer, customer satisfaction, etc.
Make sure your case studies are clearly articulated. You may have detailed spreadsheets and PowerPoints, but do you have a concise 30-word and 100-word summary of why you’re doing the project, and what benefits are expected?

4. Create an Editorial Calendar
It’s best to assume your business stakeholders have short memories. One-off communications are quickly forgotten, so reinforce your business value messaging with frequent communications that are both memorable and easily consumed. Of course, leverage all the channels and formats at your disposal:
·        Channels: Email communications, QBR meetings, intranet, internal social media, in-person meetings, cafeteria displays, etc.
·        Formats: Slide decks, blogs, dashboards, web pages, IT annual/quarterly reports, infographics, video-graphics, etc.

To orchestrate the communications, I recommend creating a basic “editorial calendar” that lists all the content assets to be published, the format and channel to be used, and when they’ll be published. Using a simple spreadsheet for the calendar is fine for most programs. Just make sure all your project teams have reviewed and bought into it.

5. Create a Content Library
Once your business value communication program is up and running, you’ll quickly accumulate a ton of content, most of which can be easily reused and repurposed across other channels and formats. To make the most of your assets, organize a “central repository” in which your published content can easily searched and retrieved for new communications.


Hopefully these five steps will help make your business value communications more consistent, repeatable, and scalable. In other words, making it a “stickier” habit. At a minimum, you’ll avoid the scramble of putting together communications on an ad-hoc basis. For example, preparing an IT annual report – a task can seem truly mountainous in the face of your other responsibilities – suddenly becomes an orderly, hassle-free exercise. Best of all, your credibility will rise in the eyes of business leaders who will increasingly view IT as a strategic business enabler.

41 comments:

  1. Replies
    1. IEEE Final Year Project centers make amazing deep learning final year projects ideas for final year students Final Year Projects for CSE to training and develop their deep learning experience and talents.

      IEEE Final Year projects Project Centers in India are consistently sought after. Final Year Students Projects take a shot at them to improve their aptitudes, while specialists like the enjoyment in interfering with innovation.

      corporate training in chennai corporate training in chennai

      corporate training companies in india
      corporate training companies in india

      corporate training companies in chennai corporate training companies in chennai

      I have read your blog its very attractive and impressive. I like it your blog. Digital Marketing Company in Chennai

      Digital Marketing Agency

      SEO Company in India

      SEO Services in India

      Delete
  2. CIITN is located in Prime location in Noida having best connectivity via all modes of public transport. CIITN offer both weekend and weekdays courses to facilitate Hadoop aspirants. Among all Hadoop Training Institute in Noida , CIITN's Big Data and Hadoop Certification course is designed to prepare you to match all required knowledge for real time job assignment in the Big Data world with top level companies. CIITN puts more focus in project based training and facilitated with Hadoop 2.7 with Cloud Lab—a cloud-based Hadoop environment lab setup for hands-on experience.

    CIITNOIDA is the good choice for Big Data Hadoop Training in NOIDA in the final year. I have also completed my summer training from here. It provides high quality Hadoop training with Live projects. The best thing about CIITNOIDA is its experienced trainers and updated course content. They even provide you placement guidance and have their own development cell. You can attend their free demo class and then decide.

    Hadoop Training in Noida
    Big Data Hadoop Training in Noida

    ReplyDelete
  3. Thank you for excellent article.You made an article that is interesting.
    Tavera car for rent in chennai|Indica car for rent in chennai|innova car for rent in chennai|mini bus for rent in chennai|tempo traveller for rent in chennai
    Keep on the good work and write more article like this...

    Great work !!!!Congratulations for this blog


    ReplyDelete
  4. The balancing scale was the first measuring instrument invented and later on the lists of weighing scales went long and let us see some of the weighing instruments in a short lines. load cell

    ReplyDelete
  5. It is good advice to follow. You have to divide the department and then making a leader will be more effective. You can choose call center pros santo domingo for the customer services. They are very professional at their work.

    ReplyDelete
  6. Following these can bring a good profit in business. You can use other opportunities like using téléphone IP québec for your business. It can provide you good advantages with the business and can keep record of call lists.

    ReplyDelete
  7. You can check out the business plan service to get the best impactful strategic movement for your business. You are ensured to have a successive result and your business will develop faster.

    ReplyDelete
  8. Wonderful illustrated information. I thank you about that. No doubt it will be very useful for my future projects. Would like to see some other posts on the same subject!

    click me here카지노사이트


    34yang

    ReplyDelete
  9. You have written an excellent post literally. Businesses seeking help to renovate their business with technology can reach AppSquadz and get the best of software. Also visit: mobile application development company

    ReplyDelete
  10. You can start your business from lower bracket. You can choose private label rights ebooks, which you can resell without worrying about any legal issues. You can earn a lot from here without having large investment and other physical factors needing.

    ReplyDelete
  11. The Vidmate app is a three-in-one utility for playing, downloading, and converting videos. It works with hundreds of streaming websites to provide access to a massive content library for free viewing.

    Easy access to HD videos
    Vidmate is an app that enables free and quick content downloads from video streaming sites all over the Internet.
    Vidmate is primarily a video downloader that offers easy-to-use tools for browsing and downloading media. It covers streaming sites such as Vevo and YouTube, as well as social media.

    The UI is quite straightforward. It shows you supported websites for you to choose and find and download the content you want with a single click.

    download vidmate apk
    Techisq free app download
    free mobile app download
    9app software
    Vidmate latest version
    leaked movies download
    latest version vidmate
    free video vidmate
    Job apps work from home jobs

    ReplyDelete
  12. The Vidmate app is a three-in-one utility for playing, downloading, and converting videos. It works with hundreds of streaming websites to provide access to a massive content library for free viewing.

    Easy access to HD videos
    Vidmate is an app that enables free and quick content downloads from video streaming sites all over the Internet.
    Vidmate is primarily a video downloader that offers easy-to-use tools for browsing and downloading media. It covers streaming sites such as Vevo and YouTube, as well as social media.

    The UI is quite straightforward. It shows you supported websites for you to choose and find and download the content you want with a single click.

    download vidmate apk
    Techisq free app download
    free mobile app download
    9app software
    Vidmate latest version
    leaked movies download
    latest version vidmate
    free video vidmate
    Job apps work from home jobs
    Report: Your phone number reveals more personal info than your name
    According to a recent New York Times article, your phone number has loads of personal information attached to it. Quite often, websites and apps ask us for our phone number when logging in or creating an account.

    ReplyDelete
  13. If you want to improve the traffic and rating of your website, SEO Philadelphia is a fantastic option that consistently delivers excellent results. They use qualified professionals who will provide you with the most effective and cost-effective success strategy possible.

    ReplyDelete
  14. Great Post. I really appreciate the efforts you put into compiling and sharing this piece of content.
    Inovies

    ReplyDelete