By Attie Vandermerwe, VP Customer
Success Consulting, Mainstay Company
Customer
Success programs are now an essential part of selling cloud services across
every industry. This idea was abundantly clear from everybody I talked to at
this year’s Summit for Customer Engagement (SCE) in Silicon Valley, the world’s
premier event for customer reference and advocacy professionals.
The world of
customer success management isn’t standing still. Thought leaders at SCE talked
about changing customer expectations and new challenges that are emerging in
the field. Former “best practices” are being replaced by better practices that
drive higher renewal and satisfaction rates.
But a few
fundamentals haven’t changed, key players said. More than ever, companies need
to articulate the business value and impact of technology solutions to
executives and boards. How do you do that? Tried and true communication
vehicles like white papers, ROI case studies, TCO calculators, and infographics
are still needed to drive the decision-making process.
The fact is,
decision-makers crave objective and independent content to inform their technology
investments. That basic objective will never change, even if the data sources, communication
styles, and delivery mechanisms may evolve.
Driving
customer retention lies at the core of the new subscription business model
sweeping the modern global economy. Realizing success is what drives customers
to renew – and buy new and related products.
If you don’t
have a great customer success communications program, you are losing out to
competitors that have caught on to this mega trend.
I hope to
see you at the next Summit for Customer Engagement, so we can leverage the
latest techniques to keep customers coming back for more.
To learn
about how Mainstay can help, visit us at www.mainstaycompany.com/.
Great Article
ReplyDeleteCloud Computing Projects
Networking Projects
Final Year Projects for CSE
JavaScript Training in Chennai
JavaScript Training in Chennai
The Angular Training covers a wide range of topics including Components, Angular Directives, Angular Services, Pipes, security fundamentals, Routing, and Angular programmability. The new Angular TRaining will lay the foundation you need to specialise in Single Page Application developer. Angular Training
Amazing Article, Really useful information to all So, I hope you will share more information to be check and share here.
ReplyDeletePygame Tutorial
Pygame Download
Pygame Install
Matplotlib Python
Matplotlib Tutorial
Matplotlib install
PouchDB Tutorial
What is PouchDB
PouchDB Installation
pouchdb server
It is really good to see. For a successful business, customer services are essential. It decides your business growth. You can hire professional call center dominican republic, who are providing their services at an affordable rate. They have well-trained workers to get you positive feedback.
ReplyDelete