Stephen Curry is arguably basketball’s
best point guard. He dribbles the ball with ease through the toughest defenses
and passes through the tightest of openings. More importantly, Curry is the
ultimate playmaker, coordinating teammates and orchestrating complex plays with
masterful precision.
When you think about it, customer
advocates are a lot like point guards. They’re experts at orchestrating complex
customer interactions across multiple teams. When they’re on their game, customer
advocates can help your company win on the highly competitive corporate playing
field.
I’ll be exploring the similarity
between the two professions in depth at the Summit on
Customer Experience on March 5-7 in Redwood Shores, Calif. I’m excited to
be co-presenting with Jeanne Talbot, a 15-year veteran of customer advocacy for
companies such as Lexmark and CloudBees.
Jeanne and I will talk about how successful
customer advocacy programs require tight coordination of customer activities
across a broad set of internal teams, including sales, marketing, customer
success, and the executive suite. Program leaders need to master fundamentals
such as building strong relationships with customer sponsors to ensure
participation, and tracking the business impact of advocacy activities to secure
resources and grow budgets.
Jeanne will detail effective customer advocacy strategies she’s
used to win over her company’s top executives and customers alike. Then we’ll
open the floor and listen to your experiences in customer advocacy and identify
unique opportunities to gain the confidence of marketing, sales and product
executives at your company.
Ready to become the next Stephen Curry for your customer
advocacy program? Stop by our session
and learn how to develop your point guard skills and win the MVP award for your
business!
